Jeep Grand Cherokee Keeps SRT Name For Now

Jeep Grand Cherokee Keeps SRT Name For Now
22 Oct 2014

When Chrysler Group said in May that the SRT designation would be for Dodge vehicles only, it was silent on the fate of the SRT versions of the Chrysler 300 and Jeep Grand Cherokee. However, according to Automotive News, a company source at Chrysler said the SRT will “likely be renamed” for 2016, but that decision was not yet final.

The future of the mighty Jeep Grand Cherokee SRT looked bleak earlier this year, as Chrysler said it would only give Dodge vehicles the SRT name in the future. Although we now hear the high-performance Chrysler 300 SRT8 and Grand Cherokee SRT may simply get a name change to Trackhawk.

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When Grand Cherokee arrived on the scene nearly two decades ago, there was plenty of interest in the Jeep Grand Cherokee. Sales people were making a nice living off this rugged sport utility vehicle throughout much of the mid-to-late 1990s when sales were exceeding 300,000 per year.

There is a huge difference between the models of Jeep Grand Cherokee’s, and Jeep will need a name that conveys the power and performance difference in 2016 when it finally reveals the new name for the Jeep Grand Cherokee SRT. Perhaps the reason why the decided to let Jeep keep the name for this year is that it would have been too late to change all of the marketing for the upcoming year.

Safety features included in the Jeep Grand Cherokee includes airbags, daytime running lights, brake stabilization, child safety locks, traction control, cruise control, automated lane shifting mechanism, parking assistance, anti braking module, front camera, rear view camera and more.

All in all, the Jeep Grand Cherokee is truly a beauty, even if it is a beast. This leaves us wondering on why Jeep didn’t think of offering such styling when the Grand Cherokee was first introduced?

Source: Hoover Jeep Chrysler Dodge RAM

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Sumbal Shahid